I'm a freelance UX Strategist based in Berlin. I work with companies in the early phases of digital product development: the phase where the right questions matter more than the right pixels.

My work combines structured UX strategy with a practical understanding of AI. I apply frameworks like Double Diamond, Value Proposition Canvas and AI Project Canvas to turn complex product challenges into clear decisions. As a certified AI Manager, I can additionally assess where AI creates real user value — and what that means for your product strategy and roadmap.

Over 15 years, I've worked with companies including Zalando, BNP Paribas, Volkswagen and Boston Consulting Group. Most recently as Head of Design at FRIDAY Insurance, where I built and led cross-functional design teams, introduced scalable product processes and owned user satisfaction measurement across two European markets.

I work best with inhouse product teams and scale-ups who want a strategic partner — not just someone to design screens.